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A master class in visual merchandising, this new book will help anyone or any staff apply aesthetic principles to displays, resulting in higher sales. The author discusses predictable customer responses to various stimuli, and how to maximize that appeal. The best signature merchandise images can be created on a low budget using humor, wit and charm.
268 pages
8 1/2” x 11”
Hardcover
ISBN: 0-944094-47-3
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