Featuring 75 displays of various kinds, the fifth edition of the unique book focuses on the designs involving the merchandise sold at retail stores and related businesses. The projects utilize a range of in-store displays, windows, point-of-purchase displays, signage and graphics, innovative fixture positioning and stock items arranged just so. The contents are organized by the type of merchandise on sale: apparel, accessories, specialty items, electronics and food. The merchandising methods include single- and full-line presentations, seasonal promotions, and window displays for both Christmas and other occasions. This is a great idea book for anyone in retail merchandising and display.
8 1/2” x 11”