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Proper lighting sells merchandise more effectively than any other store design element. Without proper lighting your customer will not be drawn to or even see what your store sells. The key is not lots of lights but the effective usage of the correct ones. When lighting is designed into a store for both sales and display not only will your product “pop” but your client will be more comfortable and receptive.
We typically suggest a combination of fluorescent and track mounted halogen lamps for most of our retail clients. The combination of ambient and spot lighting creates a flexible lighting program that supports retail a environment exceptionally well.
Lighting can be provided by several sources in a retail environment. The diagram above details a possible lighting program for a retail store.
Track lighting to punctuate specific items.
Fluorescent recessed lamps for ambient lighting.
Recessed incandescent lamps to mark traffic flow.
Soffit strip lamps to highlight perimeter display.