A signage program in a store can actually set the mood for the retail environment you are trying to create. Think about the difference between a series of hand written, marker penned, SALE signs vs. professionally printed SALE signs in plex holders. One screams discount store, the other sophistication. One style is not necessarily better than the other. The method used just depends on what message you are trying to get across. If you want to maximize the information provided your customers before they have to call for a salesperson, consider using a series of plex signs with copy regarding the merchandise placed on or next to the product. These info signs are the perfect “silent salesperson”.