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Jeff Grant's Retail Blog

You’ve Got a Friend in Neon

Written by Jeff Grant, March 15, 2007

neon.gifDid you know that the concept behind neon signs was originally dreamed up by a French astronomer more than 300 years ago? Or that the first neon signs in America were installed in a Los Angeles car dealership in 1923?

I didn’t. All I know is that neon signs have the potential to bring in at least one new customer each day. And that a sign will quickly pay for itself. Think about it: If your store gets one additional sale of $50 a day, that’s $18,250 a year in extra revenue. Not bad for an investment of about $350 or less. Plus they only cost pennies a day in electricity.

Neon signs can be seen at night from hundreds of feet away, so they’re ideal for attracting motorists and pedestrians. I’m telling you all this to get you to visit the new Neon Signs section of our online catalog. These are indoor neon signs, so there’s nothing complicated about setting them up. Each one is easy to hang and no permits are typically required.

When we first decided to carry neon signs, I was amazed at the variety and style of what’s available. We’re offering more than 1,000 signs for business such as restaurants, hair and nail salons, locksmiths, flower shops, travel agencies, convenience stores, mattresses–you name it.

We even have them for karaoke and income tax e-file locations. If you can’t find a sign that fits your business in our alphabetized online catalog, we’ll have one custom-made for you.

I’m really sold on neon. You’ll be too after you see how it brightens up your revenues.

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