Have you installed video monitors in your store yet? Plenty of businesses have–and not just retail shops My dentist offers two screens: one on the ceiling so you can see it when your chair’s reclined, the other on an adjustable arm for when the chair’s upright. They definitely keep me a little less focused on my least-favorite ordeal.

Screens are popping up in stores, banks, waiting lines, over urinals, you name it. It’s hard to avoid the barrage of ads and advice shown on flat screens everywhere. The Los Angeles Times examines the trend in this article (free registration may be required). Studies show that while some customers appreciate watching TV while they wait in lines at the supermarket, others just find it annoying.

Should you set up a monitor(s) in your shop? You’ve probably been tempted. My take is that if the onscreen content helps you make the store more interesting, perhaps more fun to be in, or if you’re selling a sport (surf, skate, snow, etc.), go for it. Further, I suggest you explore the possibility of creating your own advertising content, much like you can with in-store audio.

One thing I’ll say about in-store monitors: A flat-panel HDTV will certainly make most clients think you’re sensitive to their needs. Even if I don’t pay attention to what’s airing, I get the feeling management is keeping up with the times.

Like the article says, having a video monitor in your store is all about control. Consumers want it, marketers don’t want to give it up. So if you do go the monitor route, I suggest doing what you probably do at home: Don’t let anyone else have the remote.