Contact: Jeff Grant
800-454-4844
858-539-7550

SAN DIEGO, August 8, 2007 – San Francisco 49ers football fans who park at Monster Stadium won’t have to go far to buy their team jerseys, hats, signed memorabilia and foam fingers. The new 49ers team store has opened right in the stadium parking lot, just in time for exhibition season.

TRIO Display of San Diego designed and outfitted the interior of the novel 2,000-square-foot store in a tent-like exo-structure.

“We didn’t have a walk-in location, and we wanted to improve the fans’ shopping experience,” said 49ers Operations Manager Scott Justice. He had seen projects TRIO designed for the New York Yankees and San Francisco Giants, and asked TRIO to work on a layout for the new 49ers store. TRIO also designed NFL team stores for the Seattle Seahawks and the Chicago Bears.

“Our design team, using plenty of gold, cardinal red, and black – the team colors – plotted an aggressive layout optimized for speed of service,” said Jeff Grant, president of the online retail design and store-fixture firm. “We included six POS stations fronted by a two-level build-out combining acrylic bins to hold impulse buys and programs.

“Slatwall anchors the wall displays. The client chose slatwall for its flexibility – ready-made slatwall accessories are available for apparel, gifts, books, jewelry, housewares and more in many different finishes. The design team chose a wood-tone Formica finish in Vosges Pear, a medium-brown that goes well with gold.”

Bumped-out columns break up the broad expanse of slatwall to create interest, Grant said. A custom video display sits at one end of the lozenge-shaped store – the monitor rests on a glassed showcase featuring video products.

To keep the floor display lively, the design team plotted a mix of gondolas, pinwheels, and nested tables (in powder-coated black) finished in the team colors. Track lighting with metal-halide bulbs spotlights (for efficiency, longevity and color rendition) feature products, while low-bay lighting does the heavy lifting with the ambient light. From start to finish, the 49ers project took just three months to complete, Grant said.

“Now fans can get pumped up for a game by buying their team items before they enter the stadium, or after the game on the way back to their vehicles,” Grant said. “The traffic flow in the store makes it easy for them to browse and buy without facing long lines.”

About TRIO Display
TRIO Display is a retail design and store-fixture company based in San Diego, California. TRIO specializes in planning and outfitting retail spaces that “look good and sell goods.” TRIO delivers effective, intelligent design that builds a relationship between brand and customer. TRIO clients include many professional sports-team stores, the Ronald W. Reagan Presidential Library and Museum Bookstore, and the RMS Titanic exhibit store. To order from the TRIO catalog, visit www.triodisplay.com/catalog or call 800-454-4844.

About Jeff Grant
With more than 20 years’ experience designing and outfitting successful retail spaces, TRIO Display president and chief designer Jeff Grant works with 1,000-plus merchants annually designing stores, supplying retail fixtures and displays, and dispensing advice, ideas and suggestions. He can be contacted at jeff@triodisplay.com.