Anyone who knows me knows my three main passions in life are family, business and surfing. A close fourth is surf art. It’s woven into the décor of my home and office. But I’ve had to search far and wide to find the high-quality prints and photos that really stand out.

My web team, fortunately, shares my passion for surf art–specifically art inspired by surfing and waves. They also were having a difficult time finding really good surf-related art. The offerings we found online were the usual assortment of unframed surf posters, photos and sketches. So we decided to go for it and create an online gallery of surf art that we’d be proud to own or give as gifts. The result: WaveridersGallery.com.

We started by contacting emerging and established artists whose work we admire. Those who shared our enthusiasm are now showcased on the site. It’s all for sale, mostly signed limited-editions, framed or unframed. We also offer surf-themed books and even surfboards from a master shaper.

As you can tell, we’re very pleased with the results. I hope you’ll visit WaveridersGallery.com to see what I’m bragging about.

What can you take away from our experience? Everyone has their passions. It’s how you indulge them that sets you apart from the pack. We dived into the online gallery business with little knowledge of the art world but supreme confidence that we would learn along the way. We put our online-commerce skills to good use, met some great artists in the process and were passionate about building a site that stands above the competition. We even got a little surfing in along the way.