CONCEPT

Great storefront windows stop customers in their tracks and then lure them into the store. If your display windows pull in 10 extra customers a day who spend $50 each, the annual increase in sales will exceed $182,000.

STRATEGY

The two keys to an effective storefront are the ID signs and the display windows. The sign sets the “brand identity” so the logo should be strong. In many cases the logo will be used to brand merchandise in the store and the stronger the logo is the higher your branded sales volume will be (for as many years as the shop is open). We suggest you use a graphics professional to create the stores graphic image including signage, shopping bags and interior graphics. The front sign should be multilayered to provide texture and interest and it should be highly visible.

The windows should be at least 24” deep by 6’ wide and they should start at sill height. Use simple elements to create great window displays. A combination of clothing forms, plastic and wooden risers, and posters are the basic tools necessary to create a window display that can be enhanced with props and merchandise. Don’t forget to light the windows with spot lamps and hire the most talented window trimmer you can find to create your displays.

“SHARK ATTACK” STORE

“CARTOON NETWORK” STORE

See STOREFRONT SIGNS for additional pictures and information.