Display walls should be flexible and divisable in order to create clear merchandise presentations. Typically this is done by dividing the display into vertical segments each telling its own unique story.

STRATEGY

Use merchandising systems that allow products to be changed and presentations reinvented at a moments notice. The display systems shown here can be used throughout the shop or in segments depending upon the “look” and finish level you are after and your fixture budget.

EXAMPLE OF WALL DIVIDERS

CONCEPT

Wall display should be interesting, flexible and segmentable. Tell your story in a variety of ways with each presentation being able to stand on its own. Shown is the gift shop in the proposed La Jolla Surf Museum. We have specified wall cases, slatwall panels, recessed standard wall panels and puck panels to provide a series of display areas that will each “talk” about different merchandise. These are supplemented by surfboards, surf graphics, photos and posters to extend the museum experience into the store.