By now your business probably has a website with all the usual stuff: photos of your store and products, a list of services, online ordering capability, contact information, etc.

But it probably lacks the one item that could do you the most good: a review section. As this article in Business Week points out, letting your customers honestly critique your business can be a good thing.

If you use eBay at all, you know how important reviews are, whether you’re buying or selling. If you get slammed on eBay, you can take steps to prevent it from happening again. If you get lots of praise, it tells everyone that doing business with you is a positive experience.

As the Business Week story emphasizes, “…customers, especially the younger and more Net-savvy, want to be heard, and they also want to hear what others like them think.” Even big chains like Macy’s are getting into the act, with the CEO frequently checking the 350 or more reviews the site receives daily.

Feedback like this is priceless. In this age of online social networking, the article says, “…63% of shoppers are more likely to purchase from a site if it has ratings and reviews.”

OK, I admit our site doesn’t have a review section yet. But we’re working on it. In the meantime, do what it says below and contact me. I’m listening to my clientele. You should be, too.