By now you should be aware that consumers are looking for an “experience” when they shop. The experience includes not only what you sell and how you display it, but also the attitude of your salespeople and your post-sale follow-up. A great experience results in customer satisfaction, loyalty and great word of mouth — not to mention better sales at the register. An unpleasant experience results in, well, you can guess.

If you have a small retail space or, say, a kiosk, you can easily overcome size constraints. Even if you’re small, think big. Use large graphics with lifestyle shots and bold colors to draw attention to your windows and shelves. Position your best-selling merchandise at eye level so shoppers can see it right away. This especially helps in a kiosk, where passersby have only a few seconds to stop and see what you have to offer.

“Even if you’re small, think big. “

Some other tips for making the most of a small retail space:

• Don’t be tempted to display too much merchandise. It can quickly overwhelm your shelves, not to mention potential customers

• Use mirrors underneath and behind items you want to showcase. Again, don’t go overboard as too many reflections can look tacky.

• Use showcases and countertop display cases to emphasize selected merchandise. Shoppers’ eyes will be drawn to what they perceive is something special.

• Use appropriate ambient sound. You should have an idea of your clientele’s musical tastes. Use a decent stereo system with good speakers to play selected CDs and MP3s or tune to a radio station that has minimal commercial breaks. Avoid demo videos on small screens because you want shoppers to keep moving, not linger in front of a TV.

• In small spaces, proper lighting is very important. Generally, you should use lower-wattage ambient lights to spotlight merchandise that deserves it. For room lighting, use daylight from windows or skylights if available. Avoid bright lighting anywhere as it can be harsh on the eyes.

• The counter is also important. Add impulse buys on or behind the counter, or in showcases.

Perhaps most important, never let your space get messy. A cluttered look will turn off most shoppers. Even if you’re understaffed, make it a habit to tidy up as much as you can during downtime. Then again, if you follow the tips above, you shouldn’t have much downtime at all.