When customers want to buy your display items in addition to the merchandise, you know you’re doing something right. That’s what happened to Henry Leace, who started a Cuban-style shirt store in Miami. Now his Havana Shirt Store chain sells cigars and artwork in addition to the private-label shirts that have taken off in south Florida.

I haven’t seen images of his original store, but take a look at the current photos on MiamiHerald.com. They show clean, modern design that invites browsing. That’s attractive to Leace’s demographic: 25- to 55-year-old males who seek casual clothes with a little bit of a flair. The decor also should appeal to the women (or men) in their lives who seek the latest in clothes to buy for them. The Art Deco style of his Miami Beach store is pretty cool, too.

In addition, Leace is successfully going after the Hispanic market, which is extremely hot right now, according to the retail-trend analysis firm cited in the article. Leace seems to have a knack for retailing. He started out wholesaling men’s ties in 1986, did well with tie kiosks in a shopping mall and transitioned easily into retail stores. Not bad for a one-time physics major and college football player. He recognized his skill for the creative side of retailing and ran with it.

But he says he’s also good at looking for opportunities. That’s what any devoted retailer should do. Sure, you might be good at certain aspects of retailing than another, such as merchandising vs. inventory control. If you’re a good delegator, you’ll have someone performing those duties for you. That way, you can have more time to check the opportunities that are waiting for you to uncover.