Going green isn’t just a U.S. phenomenon. Nor is it just about cutting greenhouse gases emanating from cars, trucks and factories. This ethical clothing store in Glasgow, Scotland, has jumped on the bandwagon with a strong commitment to greening and beyond.

An article on The List magazine’s website notes that owner Carolyn Manson did her homework before opening Bolshie, “Glasgow’s only clothes shop dedicated to ethical, Fairtrade, organic and recycled clothing.” Fairtrade refers to her refusal to stock clothing made in sweatshops; I think you can figure out the rest.

Manson opened her shop near the University of Glasgow, but didn’t expect mostly students as her clientele. She researched demographics for the neighborhood and found that its residents range from about 18 to 80 years old. She also stays open later than other nearby shops, which has made Bolshie a gathering spot and hangout for all ages.

I have to applaud retailers like Manson who take the time to research their audience and tailor their store around a belief system such as going green. In the Internet era, it’s not too difficult to find data on the residents and businesses in a particular neighborhood.

It’s also easier to go green by using recycled materials in your store design–such as carpeting and lighting–and letting your customers know you do. We posted this article about it not too long ago. Going green can be a good thing for you and your clientele. And that’s no Bolshie.