I remember the early days of Crate and Barrel. Their funky-looking stores seemed out of place in the large shopping malls they inhabited. Some even had real crates and barrels as part of the decor, as I recall.

How times have changed. C&B’s mall stores are among the most inviting anywhere, usually in prime locations. But their standalone stores are something else altogether. They’re gorgeous inside and out, with strong geometric design, lots of glass to let outside light flood in and great traffic flow for customers. Take a look at their online store locator for a few exterior photos. A new standalone C&B is opening in San Diego this summer and I can’t wait to experience it inside and out.

A recent article on the Milwaukee Journal Sentinel’s website talks about how the CEO/founder obsesses on good architecture and good design. “Beautiful things have a longer life than ugly things,” he says. “And they make people feel better.”

Of course, he can afford to follow through with outstanding design now that C&B has an in-house architecture department. But he started out small. He understood that consumers wanted stylish home accessories at affordable prices. Now that he’s got a successful merchandise mix, he’s turned the stores themselves into eye candy. And I, for one, love it. So do my friends and family members who’ve shopped there.

The lesson: Customers are attracted to retail stores that are visually exciting. It doesn’t have to cost you a fortune. Some new paint, new fixtures and a clever window display can get you started.

I encourage all my clients to visit places like C&B, Ikea and The Apple Store to see what the design leaders are up to. It’s a great education that won’t cost you a cent–unless you give in and buy something, like I usually do.