How do you honor the most iconic American automobile of the past 50 years in a way that attracts new devotees without alienating the purists? This was the delicate problem posed when Trio Display accepted a job to design a new Corvette showroom.

West Coast Corvette, a customization and pre-owned Corvette dealer, in Placentia, California, was looking to expand into a bigger showroom. Aside from adding floor space, the wildly successful retailer saw an opportunity to improve product display and presentation. They contacted Trio Display. “The challenge was coming up with original display fixtures and trying to theme them around an automotive icon like Corvette,” said Brian Jones, Trio Design Director. “We wanted to create a place where Corvette is God.”

The Trio store design department popped the hood on the Corvette brand. They dove into the history of American muscle cars and sports cars and developed custom thematic fixtures that reflected the rich heritage of the brand. Trio designers researched period photos and old Corvette logos and incorporated them into a consistent design “voice.” “We drew on the experience from a job we had done for Galpin Ford,” said Jones.

The result? A turbocharged retail environment that breathes petrol and rubber. A black-and-white checkered flag painting scheme runs throughout the store while aftermarket ‘Vette parts hang from cherry red custom pinwheel displays. Without a doubt, West Coast Corvette has now become a required pit-stop for any Corvette aficionado.