Off-roading is all about wide-open spaces and finding a little room to move. Selling motorcycles, ATVs, and their accessories dictates square footage rarely found outside a NASA shuttle hangar, so the problem of organizing the merchandise is formidable. Faced with the enormity of expanding their 60,000 square-foot San Bernardino showroom, Chaparral Motorsports, one of the West Coast’s biggest off-road retailers, retained TRIO Display to organize the acreage.

“One of the priorities was getting more product out of the back and onto the floor,”� said Bryan Stirle, TRIO General Manager and the project lead. “We also wanted to improve the overall look of the store. It was dated and flat.”

“We also created a directional path into the product showroom, taking the customers past the bikes and into the accessories.”

The client also wanted to improve the buying process. “We designed a central counter and plotted out a couple of satellite counters,”� said Stirle. “With a store this size, you need more than a few counters to expedite the buying process. We also created a directional path into the product showroom, taking the customers past the bikes and into the accessories. The remodel was done while they were open for business, so that complicated the installation some.”

TRIO replaced plain gray institutional style displays with custom wood racks. Different woods demarcate the different product lines, while the huge variety of product sizes and shapes—helmets, gloves, fenders—sent the design team to the boards to draw up custom fixtures. One of more interesting adaptations is a gondola h-unit outfitted with slatwall. This brings the flexibility afforded by the impressive (and inexpensive) array of standard slatwall fixtures to a floor display.

“We changed the flooring out,”� said Stirle. “We went with a broadloom carpet and floor tiles. The carpet tiles are smart for a retail environment like this, where you’ll see a lot of wear. If the floor becomes worn or stained for some reason, all you have to do is replace a couple of tiles rather than re-carpet the whole area.”

The Chaparral project is a clear example of how professional retail store designers can not only help you conceptualize your retail space, but also organize it to merchandise more efficiently.

Custom Slatwall H-Unit	Acrylic T-shirt Display	Custom Helmet Display
The space, pre-organized	Integrated table and form display	Custom Service Counter