As its name suggests, Creair Concierge is a service whose purpose is to serve. “Our business is to enable our clients to experience life to the fullest. We do this by taking care of the things that cut into their quality time,” said co-founder (with wife Ericka) Chris Frazier. “Our services range from the head to toe, inside and outside. We’ll arrange your haircut to your pedicure. We’ll schedule a doctor to make a house call for you to a personal trainer. Anything you can imagine, we do as long as it’s legal.”

When Creair decided to open a new Creair Center in Orange County, they retained Trio Display to draw the design and source the furnishing. “We picked Trio because they do great work at a reasonable price,” said Chris.

Trio Design Director Brian Jones started by dividing the 9000 square foot space into a front greeting area and a back office “engine room” filled with concierge and vendor rep workstations. The engine room is laid out to economize on space while retaining the privacy required by a business so dependent on client-account executive interaction.

“We are looking for a ‘comforting way to shock people,’ if that makes sense.”

The front is open, airy, and, not surprisingly, unconventional. “We are looking for a ‘comforting way to shock people,’ if that makes sense,” said Chris. “While the customer will enter the office building with expectations of a traditional office, they will be surprised. The front represents structure, relaxation, and modern creativity. Our business is founded on building a relationship with the client, and it starts when they first walk through the door.”

Low-slung chairs, a long sinuous couch, and coffee tables greet the visitor. Computer stations where clients can access their account information are spread throughout the space. The custom-built front desk is less a barrier between client and account executive than a communal workspace. In a word: Inviting.

“The Creair Concierge project is a departure from our retail design work,” said Bryan Jones. “Designing contemporary office workstations requires completely different approach than what I’d use for a retail space. We’re creating an environment for people to work in, not to sell merchandise.”

In planning this first Creair Center, Trio is designing a template that can be applied to CC franchises across the nation. Trio is partnering with Parron Hall, an office furniture company, to furnish Creair Concierge offices nationwide. Parron Hall would take the Trio design template, as modified for the particular space, and supply and install workstations, storage systems, executive desks, etc, onsite. “We really excited about this because the idea behind Creair Concierge is such a novel concept,” said Merle Berman, Parron Hall Account Executive. “It could really take wing.”

The first Creair Center will be opening in Orange County, California, in Q1 2007.