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Turn Second Glance into First Impression
The rent was a bargain. The visibility was…practically invisible. But you moved into the out-of-the-way retail space anyway, convinced that dedicated customers would find their way to your door. And then you woke up... |
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Make the Most of Small Spaces
If you have a small retail space or, say, a kiosk, you can easily overcome size constraints. Even if you are small, think big... |
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Retail Goes Green
You recycle at home, take your own shopping bags to the grocery store, and maybe even ride a bike when you would rather drive. At night you sleep soundly wrapped in organic cotton sheets woven on a handloom at a Third World collective farm... |
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Little Things Make a Big Difference
You do not have to be a Gucci or Tiffany to make customers feel at home. While those high-end stores might offer champagne and caviar to their high-end customers, you can do perfectly fine with cookies and coffee... |
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POP Goes the Impulse Buy
No matter what you sell in your store, there's always one place you can try to sell more of it before each customer walks out: the point of purchase... |
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Retailers Guide: How to Weather the Big R
The article has plenty of free advice on how to keep your store afloat. .. |
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Preparing for the Post-Holiday Retail Rush
While even John Q. Public knows that the Friday after Thanksgiving is the biggest shopping day of the year, every veteran retailer buckles up his chinstrap for the after-holiday sales... |
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The Retailer's Guide to Bags and Packaging
Retail packaging (bags, boxes, etc.) comes in all different shapes, sizes, colors, and materials. It's easy to become overwhelmed by the options for what seems like such an easy decision. Here some tips to make your decision easier... |
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The Retailer's Guide to Back-to-School Merchandising
This year the prediction is that back-to-school sales will ring up $18 billion in sales. With the right preparation you can take better advantage of this windfall than you ever have before. Here are some things to consider when prepping for the season... |
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The Retailer's Guide to Inventory Control
What you want to do with inventory is ensure that every item earns its place in the storeroom. You're looking to weigh the cost of storing the inventory versus the profit of the sale. The longer an item sits on the shelf, the more it eats into the profit... |
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The Retailer's Guide to Point-of-Sale Systems
No retailer can thrive without a good cash management system. At its most rudimentary this could be a lockable metal cashbox, but most retailers now use at least a digital cash register, with more and more turning to the robust functionality of a full-featured point-of-sale system... |
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Retail2Go: Making Your Store Portable
The good weather of spring and summer rings in the start of outdoor sales season. Whether it's a sidewalk sale in front of your store, a swap meet, or your once-a-year warehouse sale, selling al fresco is profitable but requires special merchandising and fixturing... |
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The Retailer's Guide to Preventing Shoplifting
Shoplifting can take a heavy toll on your bottom line. With margins already as tight as they are, the small retailer who doesn't take steps to control shrinkage will suffer in relation to his competitors who do... |
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We Set Up a Website and Sales Increased 1,000%. Should You?
To be competitive as a retailer in the Information Age, you need a website to augment your bricks-and-mortar retail space. Here's how Jeff Grant and TRIO did it..... |
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The Essential Neon Sign Guide
While typically associated with corner bars and liquor stores, a neon sign is a cost-effective tool for any retail business... |
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How to Design a Great Window Display
The window display is often your best chance to make a good first impression. The window display gives walk-by traffic a chance to see what you sell and how you sell it... |
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Bicycle Retailer Interviews Jeff Grant
Recently, Bicycle Retailer and Industry News Magazine, the leading publication for the industry, interviewed Trio Display President Jeff Grant... |
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Opening Your Own Retail Shop: A Dialogue
The commentary is a great read for anyone interested in setting up a small retail shop... |
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Web Presence=Retail Squared
In this piece we will explore in greater depth how to market online... |
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Budgeting for Your Retail Space
In our first installation of TRIO's Retailer Videos, Jeff speaks on the importance of budgeting for your new retail space. Regardless of whether you're opening a single location or preparing to start a chain, this video is your key to planning for any store... |
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The Future of Retail: Caught in the Web (Whether You Like It or Not)
That the Web is reinventing retail is old news, even as the full impact has yet to be felt; that even the smallest retailer has to be in the game might not be... |
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General Articles