triodisplay logo

"We Design Stores That Look Good, Hit Your Budget
and Sell Merchandise." Jeff Grant - Trio President

Contact Us Log In Shopping Cart shopping cart

Jeff Grant's Retail Blog

Apple Store Goes With the Flow

Written by Jeff Grant, July 2, 2007

www.triodisplay.comI keep trying to not blog about Apple. But they just me gave another reason to do so.

I didn’t really want to go near the Apple Store near me last weekend because of all the crowds expected for the iPhone debut. But I was in the Fashion Valley mall anyway, there was no line outside the door and I needed to buy a program for my Mac.

What a surprise: The entire layout of the store has been completely redone–for the better. The cash wrap, which had been just a few feet straight ahead of the entrance, was gone. It’s now at the very back, a great way to pull customers all the way through the store. And besides, the old cash wrap often had multiple lines of customers, which forced people entering to squeeze by them.

While the previous layout felt cramped, the new one actually makes the same space seem larger. The center aisle of the store is much more open and conducive to browsing. The tables on both sides of the aisle are spaced well apart and filled with hardware, further encouraging foot traffic. All the software programs are on one wall, with the best sellers at eye level. Some salespeople carry wireless POS (point-of-sale) devices that ring up purchases, accept credit cards and print receipts on the spot.

There was a crowd at the iPhone table, but those early adapters had plenty of room to congregate. Larger than the others, the table had even more space around it, so everyone could get their hands on the media darling.

I don’t know if the sales floors of other Apple Stores have been redesigned. But I think it would be a good idea for their managers to see the Fashion Valley store in San Diego, California. And I’ll say it again: Look at the design leaders like Apple, the Gap, Crate & Barrel, and Restoration Hardware. Study their layouts, then think about how you can emulate them in your store. I don’t think they’ll mind at all.

pen line

No Comments

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.


RSS FEED

pen line

Recent Blog Posts

pen line

Recommended Reading

pen line

Jeff's Retail Book

The perfect learning tool for opening a store or renovating one, this book is a nuts and bolts approach to the planning and design of a new store, and a redesigned format highlights the new information. There is also information in store fixturing and negotiation.

LEARN MORE



pen line
Chamber of Commerce

10373 Roselle Street Suite 100 • San Diego, CA 92121 • Trio Display Copyright ©1990-2008