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Jeff Grant's Retail Blog

Retailers to the Rescue in Albuquerque

Written by Jeff Grant, November 24, 2008

It’s very gratifying to see a posse of retailers coming to the rescue of downtown Albuquerque. This article in the New Mexico Business Journal describes how retailers in the historic district are inviting established retailers in the area to a gala event. Its purpose is to expose those attending to a vacant 14,000-square-feet space as well as retail opportunities in the entire district.

This and other projects designed to entice retailers downtown was largely conceived by a storeowner who was frustrated by the city’s slow pace in redeveloping the district. She formed the Downtown Action Team, a coalition of merchants and businesses whose mission statement is “To creatively plan, manage and develop Downtown Albuquerque to become the best mid-sized Downtown in the USA.”

Quite an ambitious plan, and one that retailers of all sizes can look to for inspiration. Wherever your shop is located, there’s bound to be an association you can join that looks out for the best interests of your retail area. Chambers of commerce are good places to start. But groups like the Downtown Action Team, which focus solely on specific areas, might offer you more.

I’ve seen it work in San Diego, where the once-blighted Gaslamp Quarter downtown has become the place to go for shoppers, diners, party-goers and conventioneers. It took several years to complete the transformation, but the Gaslamp Quarter Association has done an amazing job. And the urban renewal continues in the adjacent East Village, where the new Petco Park ball field has spurred even more “fiercely fashionable” development, as Wikipedia puts it.

Bravo to the Albuquerque retailers for taking matters into their own hands. Think about rolling up your sleeves and doing the same.

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Leasing: A Great Way to Acquire Store Fixtures and More

Written by Jeff Grant, November 18, 2008

Thinking of buying fixtures for your new or existing retail store? Are you afraid to do so because of budget concerns, not to mention justifying the cost during these tough economic times?

You’re not alone. Many first-time or expanding retailers are reluctant to invest substantially in store fixtures, so they settle for used, damaged or third-rate items. And unless they’re adept at dressing them up, their stores probably will have a third-rate look. That’s not what customers want to see as part of their shopping experience.

A better solution for many retailers is leasing – and not just your fixtures either! Just about any other retailing need can be leased, such as POS equipment, in-store surveillance and security systems, computer hardware, software, installations and consultation.

A vast number of American businesses lease at least one of their equipment acquisitions, and nearly all say they would lease again. Large and small retailers, multinational corporations, government agencies, religious and non-profit organizations are among the contented lessees worldwide.

Leasing provides many advantages over buying, including significant tax savings. Did you know that when shown as an operating expense, leased items can be 100% tax deductible? If you bought the same items by borrowing or on credit, you only can take depreciation over the useful life of the equipment. So if you’re looking for a tax break sooner rather than later, leasing may be the way to go.

You can also get your lease approved faster than any other method except buying by cash. Many leases can be approved within two days, vs. several days to weeks for borrowing and credit. Your interest rate will most certainly be fixed, so you’ll always know where the lease stands vs. borrowing or credit, where the rates can fluctuate depending on market conditions.

Down payments for leases typically require just one or two upfront payments, which are applied to your balance. If you’re borrowing or leasing on credit, you’ll usually need to come up with a down payment of 10% to 20% of the total amount. And you probably won’t need to provide a financial statement for lease transactions of less than $150,000. When borrowing or leasing on credit, you’ll usually need to show financials regardless of the amount requested.

And don’t forget, you can either buy or renegotiate the continued lease of the equipment when the lease is up. It all depends on the lease structure. In this tight economy, lessors are more open to negotiating with you so they can keep inventory moving through the pipeline. So put on your bargaining hat before you enter into any leasing agreement.

Retailers can lease equipment in a variety of ways, including finance or capital leases and sales leasebacks. Take a look at this table to get an idea of what might work best for your business. Be sure to consult with your financial advisor to determine the most tax-beneficial lease for your company. And discuss any potential lease with your legal advisor before you sign on the dotted line.

If you’re still a bit nervous about leasing, consider trying it out on just a few items. If it’s a positive experience, crunch the numbers on leasing additional equipment or services. You’ll probably find that leasing is always worth considering vs. buying. And to repeat a cliché that applies to our current economy, you need all the competitive advantages you can get. Leasing just might be that advantage.

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Why Put Rubbish in a Vacant Mall?

Written by Jeff Grant, November 14, 2008

That headline might sound ridiculous, but it makes perfect sense. At least it does in today’s crazy retail climate. Three articles I read should explain it all.

First is this Canada.com story about a Montreal guy who knew he wanted to get into retail but wasn’t sure what to sell. When a friend showed him a carrying bag made of recycled materials, he knew he had found his niche. He opened a shop that only sells “upcycled” products — stuff made from other stuff — like handbags made from old soccer balls, picture frames from bicycle chains, and clocks from old records and cameras. Sure, this kind of stuff has been around forever, but usually not all in one place. “Pure rubbish” is what the headline calls it. To me it’s proof that one man’s trash is another man’s treasure.

If this retailer were in the United States, he’d have little trouble finding a place to open shop. According to this Wall Street Journal article on Baltimoresun.com, shopping malls all over the country are looking for tenants. Rents in new lease signings are 10.4 percent lower on average than the asking price, down from the 9.3 percent discount of two years ago, says a market researcher quoted in the article. In other words, it’s a buyer’s market, an especially good time to get into retail if you can pull the money together. Cheaper rents, shorter lease terms and bigger allowances from landlords if you outfit their stores are also compelling reasons to jump in.

Opportunities for retailers are popping up even in places like Omaha, Nebraska, where a former horse racetrack is being developed into a planned urban community. This story on TMCnet.com discusses the kinds of businesses the developers are looking for: Retail stores, restaurants, entertainment and hotels will be needed to service the growing community. They probably could use an upcycling shop as well.

Keep your eyes open for opportunities like these. If you can get in on the ground floor (literally or figuratively), you’ll be in a great position when the economy finally rebounds.

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Retailing Robots for Fun and Profit

Written by Jeff Grant, November 10, 2008

I’ve blogged before about stores where kids and parents can create their own remote-control model car (RIDEMAKERZ) or stuffed toy bear (Build-A-Bear Workshop). I just found out about another build-it-yourself retailer that should appeal to anyone who grew up with the promise of robots in their future, whether baby boomer, Gen-X’er or their kids.

Robot Galaxy is exactly what its name implies: a retail universe stocked with the individual parts or kits to assemble a walking, talking toy robot. They’re sure more interesting-looking than the toy robots I grew up with in the ’50s. Back then, who’d have thought there’d be entire stores devoted to the little mechanical men?

An article earlier this year on Playthings.com covers how frustrated father Oliver Mitchell and retail veteran Ken Pilot came up with the concept. They now have one store in New York and another in New Jersey, and just got a $5 million funding boost for expansion.

I really like the interior photo in Playthings. It’s a clean, open design, with lots of white shelves and cabinets. The high, arched ceiling evokes a spaceship feeling, with open circles in the curved beams. High-up wall graphics of the planets carry the feeling through to infinity and beyond (sorry, Buzz Lightyear). The shelves are stocked with all the components needed to build a ’bot as simple or as fancy as its creator desires. Like RIDEMAKERZ and Build-a-Bear, the stores let you host in-store parties where all the guests custom-build their own robotic companion.

Great concept, great execution and great website. If Robot Galaxy ever opens a store near me, I know where I’m going to hold our next company retreat.

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Grabbing Retail Success by the Tail

Written by Jeff Grant, November 7, 2008

With football season well under way, it’s not surprising to see that innovative retailers have popped up to sell pigskin-related merchandise to eager fans. I knew that tailgaters were a big group, but had no idea they were so big as to have their own website, tailgating.com, which sells parking lot goodies like portable grills and fold-up bench seats.

According to the site, tailgaters are a lucrative market, with about 42% saying they spend more than $500 on food and supplies annually, and 46% saying they tailgate six to 10 times a season. Numbers like that convinced two Roanoke, Virginia, entrepreneurs to invest in a shopping mall cart to sell T-shirts, pennants and other fan gear for their state’s teams. The concept took and they were able to move into a larger temporary store during the holiday shopping season, this article on Roanoke.com says.

The owners of Tailgaters United are in an even larger store now. It’s a part-time labor of love because both still work full time for large national retailers. They want to expand by offering high school gear as well.

This is another example of how people with retail in their blood figured out a way to create a niche business involving their passion. If you’ve a burning desire to enter the trade, consider starting small at a cart. My niece, who worked off and on for years as a barista, learned that the municipal library in her town wanted to subsidize a coffee and pastry cart for patrons. Drawing on her experience, she submitted a proposal and earned the contract. Now she’s putting all that good experience to great use and learning more than ever about how to run a retail business.

What’s your passion? Whether you find it at a tailgate party or a in a coffee cart, there are plenty of possibilities out there for you to take the ball and run with it. And hopefully, like my niece, run it in the black.

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Employees’ Word-of-Mouth Can Build Store Loyalty

Written by Jeff Grant, November 4, 2008

This article in Advertising Age is about how retail employees can help build brand awareness. It cites the “culture book” that online shoe retailer Zappos.com gives to all of its associates. Books or manuals like this one are pretty common at dot-coms, according to people I know who’ve worked for them. Those employees who don’t buy into the groupthink probably shouldn’t be working there.

I blog often about the need for employees to guarantee a positive shopping experience for every customer — even those who are “just browsing” and leave your store empty-handed. Whether you own a single store or a chain, customer service is a big part of your brand. It’s so important to Zappos that they call it “people planning.” “Each employee needs to be a great point of contact with customers,” the company’s creative director says. “We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning.”

Companies like Zappos even go so far as to measure return on investment for each employee. That’s probably out of reach for most smaller retailers, but you certainly can find out what customers think of your customer service. As I’ve said before, sites like Survey Monkey.com make it easy to poll your client base online. You can reward them for participating by emailing them special discount coupons and other promotional material.

But don’t forget to reward those employees who do an outstanding job. It can be as simple as treating them to pizza or as extensive as award top-selling performers with spa treatments and other spiffs. Work with retailers in your area to cross-promote your stores and, subsequently, your brand.

Treat your customers right. Treat your employees right for treating your customers right. Zappos knows it works. So if the shoe fits for them, you should wear it too.

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