• Issue 1: Gondolas
• Issue 2: Gondolas 2
• Issue 3: Track Lighting
• Issue 4: Ergonomics
• Issue 5: Jeff Grant on Clothing Displays
• Issue 6: Seasonal Retail
• Issue 7: Lighting Your Store
• Issue 8: The Future of Retail
• Issue 9: The ABCs of Clothing Displays
• Issue 10: Designing Your Store
• Issue 11: Designing Your Window Display
• Issue 12: The Value of Store Theming
• Issue 13 – Increase Your Sales 1000%
• Issue 14 – The Anti Theft Guide
• Issue 15 – Retailer’s Guide To Color
• Issue 16 – The Guide to Inventory Control
• Issue 17 – Guide To Team Shop Design
• Issue 18 – Guide To Retail Packaging
• Issue 19 – Do I Smell Profits?
• Issue 20 – Holiday Theming Guide
• Issue 21 – Post Holiday Retail Guide
• Issue 22 – Blog's Eye View 2007
• Issue 23 – Recession-Proof Your Store
• Issue 24 – New Showroom and Retail Design Center Opens

Hello, and welcome to this month’s issue of the TRIO Display Newsletter! A properly-lit store is a store that sells. Too often our design team encounters a retail space that suffers from a severe lack of appropriate and/or creative illumination. As such, we’ve decided to dig into our article archives this time around to bring you a design primer on lighting that has already assisted hundreds of shop owners. Give it a read – you might be surprised how a couple of simple and inexpensive lighting changes can positively affect the mood, flow, and profitability of your store.

We have also added a ton of new products to our online catalog over the last few weeks, so be sure to check our “new products” section for the latest and greatest that TRIO has to offer. As always, we’re giving our newsletter subscribers 10% off their next order – just enter the coupon code at the end of this newsletter into the "Comments" section of your next online order or mention it to one of our customer service representatives if you prefer to place your order over the phone. Until next time, take care and happy retailing!

Best Regards,

Adam Jones – Editor
TRIO Display Newsletter

in this issue...

• New Product Lines
• Feature Article
• Retail Quote of the Month
• This Month's Featured Project
• Other Current Projects

NEW PRODUCT LINES

Inexpensive Knockdown Showcases
Our most economical showcases yet.

FEATURE ARTICLE

Enlighten Me: Lighting Your Store
by Eric Fairbanks

Proper lighting sells merchandise more effectively than any other store design element. Without proper lighting your customer will not be drawn to or even see what your store sells. The key is not lots of lights but the effective usage of the correct ones. When lighting is designed into a store for both sales and display not only will your product “pop” but your client will be more comfortable and receptive.

DESIGN ARTICLE

This Month's Featured Project: The Jewelry Box
by Eric Fairbanks

When their lease came up for renewal on their jewelry store, Christine Anzell and Jack Levenson saw an opportunity. The lay-out dated back to the previous tenant, and didn’t account for the unique security and merchandising requirements of selling jewelry. “We also run a watch repair business,” said Christine, “and the repair customers would have to pass behind the jewelry showcases, which wasn’t good for security. There also weren’t any wall cases to display the jewelry, and we wanted to show more lines.”

CURRENT PROJECTS

• K-5 – Actionsports retailer in Oceanside, CA
• Regatta – Leading manufacturer of outdoor clothing from Great Britain
• Bellini - Furniture/Clothing specialty franchise for infants to teenagers in Chula Vista, CA
• The Mameluke – Marine Corps uniform store in Stafford, VA
• At Home Fitness – Home gym equipment retailer in Murrieta, Ca
• Maxwell Dog – Relocation of an upscale pet retailer to Studio City, CA
• Kaboodles – Children’s toy and party store in New Bern, NC
• Bella Vino – Upscale wine retailer in Midlothian, VA
• The Relaxation Factory – Rest and relaxation product retailer in Orange, CA
• DVI Home Theatre – Home theater component equipment retailer in Anaheim, CA
• Tennessee Traditions – University of Tennessee college store in Knoxville, TN
• La Bella – Maternity specialty shop in Frisco, TX
• Metamorphosis – Women’s and babies’ clothing retailer in Oldsmar, FL
• That Science Store – Educational science store in Rockridge, FL
• Foot Fetish – Shoe and clothing boutique in Marrero, LA
• Mobile Zone – Cellular phone retailer in Corona, CA
• Seattle Team Store - Sports novelty retailer in Seattle, WA
• Friendswood Music & More – Art/Music instructional facility & retailer in Friendswood, TX
• Hot Cats – Actionsports/music retailer for young adults in Las Vegas, NV
• Antigua – Leading designer and marketer for men’s, women’s and children’s lifestyle apparel