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Hello, and welcome to another edition of the TRIO Display Newsletter. This month we're taking a look at "theming" your retail space; an element of store design that has the ability to take your business the next level. As you'll read in our feature article, creating an overall theme for your store lifts your brand, improves the consumer's shopping experience and has a profound effect on customer loyalty--all of which lead to more sales. Our design article this month features off-road retailer Chaparral Motorsports' remodel of their gigantic 60,000 square-foot showroom. Read how we corraled and organized their merchandise while improving traffic pathways. The techniques described here can apply to any retailer looking to make their store more user-friendly and profitable. Also, don't forget that you'll need to set your clock forward a little early this year as the change to Daylight Savings Time has been moved up to March 11th. I don't know about you, but around here we're definitely looking forward to a little extra daylight after "quittin' time." Until next time, take care and happy retailing. Regards, P.S. Also, we'd like to congratulate Neil from Montlake Bicycle Shop in Seattle, Washington, as the second winner of our iPod Nano Newsletter Giveaway! The contest has been a huge success, and we'd like to thank all participants. Keep an eye out for future TRIO Display contests in this space. |
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Feature Article: The Value of Store Theming In the era of retail store specialization, store theming is the often overlooked ace-in-the-hole. Designing or remodeling your store to convey a consistent, coherent message from wall to wall pays dividends at little cost. Learn how you can implement store theming here. |
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Trio Design Project: Chaparral Motorsports Just how big is 60,000 square feet? As big as the whole outdoors if you are Chaparral Motorsports, one of largest off-road sports retailers in California. They came to TRIO needing a remodel of their gigantic showroom. Here's our answer. |
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New to Trio's Online Catalog: Airsystem Displays These are our hottest new display systems. Our manufacturer has just introduced a line of high-quality fully-customizable designer display kits that will immediately upgrade your existing product display. All for a lot less than what you would pay for a conventional display! |
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Jeff Grant’s Retail Blog TRIO President Jeff Grant quips, comments, and pontificates on the state of retail. It's valuable information for any retailer, big or small. Read it over your morning cup o' joe and build sales. |
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Current Design Projects...
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