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Selling merchandise and branding the company are the ultimate goals of catalogs, direct mail and e-commerce websites. It is the design, creativeness and marketing strategy of these creative efforts that play the vital role in convincing consumers to buy. Showcased in this highly visual book is an incredible selection of over 70 outstanding and noteworthy catalogs, direct mail pieces and e-commerce sites that lead the pack in projecting a brand image and selling merchandise.
176 pages
8 1/2” x 11”
225 color photos
hardbound
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